American life has been saturated with the old models of commerce, which are built on competition. Through competition, we are driven to innovate and be creative to be better, faster, stronger, or more efficient at providing the results of our labors… our products, services, and ideas. The provider, always trying to maximize profit, is at odds with the consumer, who is trying to maximize value at the lowest cost. Standard economic models show this on an x/y axis with a mathematical equilibrium where demand and supply meet to establish price.... Read The Rest →