Facebook's new behavioral targeting

Facebook Expands Behavioral Targeting for Ads

Facebook announced today, that "Starting soon in the US, we will…
Facebook Lifecycle Marketing

Lifecycle Marketing: Engaging Facebook for Customer Retention

“Two to three years ago, marketers would have said that lead…
E-Commerce Optimization Traps

3 E-Commerce Optimization Traps

With increasing access to customer behavioral data, it is natural…

Google AdWords for NonProfits Yields Unexpected Insights

Google AdWords This term, so synonymous with paid search online…
Facebook Superiority

The Superiority of Facebook

Online social interaction is increasingly driving business &…

The Age of Transparency

Knowledge is Power Most organizations are comfortable using…

Building Interconnected Systems that Thrive

American life has been saturated with the old models of commerce,…